Companies will spend nearly $100 billion on leadership development this year. Ask how they know it works and the most common answer is: we hope it does. Most programs include some form of assessment: a quiz, a scored role-play, a satisfaction survey. But those measure recall, perception, or a single

In investment banking, most of the training I sat through existed to satisfy a regulatory requirement. Click through, pass the quiz, print the certificate. As a teacher, PD was a coin flip, some sessions genuinely changed how I taught, plenty didn’t. But here’s what strikes me looking back: the system

We’re thrilled to share that Marten Roorda is now advising immersionED on research, measurement, and assessment. If you work in assessment, you know Marten. He spent his career at the very top of the field, as CEO of ACT and before that CEO of Cito, two of the most respected

My German history professor tested what I memorized.My Greek history professor tested how I think. One I forgot by finals. The other became the foundation of my company. The Greek professor said on day one: “Most of you will never work in history. This class is about developing how you

Everyone thinks AI will destroy higher education. I think it’s exposing what was broken all along. AI can write the essay. Summarize the reading. Generate the study guide. Complete the problem set. And half the institutions I talk to are spending more time policing AI use than rethinking what they

Not all simulations are built the same. Most show you what students decide. They should show you how they think. Two students walk into a nursing simulation. Both choose to escalate a patient to the ICU. Same decision. One recognized the early warning signs and weighed them against three competing